Versions of HER. Expressions of HER. Journeys of HER. Roots of HER. Figures of HER. Not your ordinary Mother's Day – for every kind of mother figure in your life.
Rooted in reverence for womanhood and motherhood, this campaign represents the modern mother in all her multidimensional splendor. The diverse, nurturing being who feels love and gives love in today's frantic world. It's in the way they touch, nurture, grow, teach and inspire that they become a mother figure for those closest to the heart.
Whether it's whimsical and light or raw and emotionally charged, each mother figure we celebrate is not only an authentic representation of the
unique roles they hold, it is so much more; it's the rare bond they so generously share and nurture conveyed in a much-needed message of modern maternal love.
This Mother’s Day at Black Betty, we wanted to have a different, yet unique approach to our Mother’s Day campaign. We know that this time of the year can be a sensitive one for many people; mothers who have passed, those missing the presence of a mother figure. We came to realise that there are many of our own Black Betty family who don’t have that ‘normal’ motherly figure in their life.
We think the ‘normal’ motherly figure is outdated; there are so many different types of motherly figures, or motherly roles within our lives that we cannot accept or acknowledge only one. We feel all mother figures should be acknowledged and appreciated.
FIGURES OF HER.
A campaign dedicated to every kind of mother figure in your life.
Whether the figure in your life is the multi-tasking, single mom, or your best friend who is constantly there for you, checking and making sure you’re okay. Whether it’s your grandmother, or the lady in the household who is caring for her own family and yours, or even if you’re the mom to your own fur baby - whomever she is, whatever the type of figure, she is out here, in this crazy, chaotic world, juggling it all, but making it work.
Versions of HER. Expressions of HER. Journeys of HER. Roots of HER. Figures of HER. Whomever she is, celebrate her this Mothers Day with a Black Betty piece that speak her. Explore our selection of personalised jewellery, meaningful charms, fine jewellery or best selling pieces.
A GEMSTONE OF DIVINE LOVE ~ MORGANITE
Believed to bring about healing, compassion and promise to those who wear it, Morganite opens wearers to unconditional love. This crystal of divine love has metaphysical properties; inspiring us to love ourselves more, bring healing and compassion to those who wear it.
Shop Morganite here.
IMAGES: CASS COLLECT | VIDEO: CHRIS JOUBERT | CLOTHING: HANNAH LAVERY & SITTING PRETTY | SPONSORS: GRAHAM BECK & JUA | COPY & DESIGN: MICHELLE VAN DER WESTHUIZEN & KEONNA STRAUSS